One simple but crucial aspect many companies get wrong in internationalisation

2019-10-08

Category: International growth

Keywords: Foreign markets, Global expansion, International Growth, Internationalization, Market analysis, Market entry

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One simple but crucial aspect many companies get wrong in internationalisation

Over the last 12 years Excedea has executed hundreds of internationalisation strategy processes and market analyses. Based on this experience it is interesting that most companies are often very diligent on market analyses, understanding competition, price levels, value chain positions etc, but miss out on one simple, but crucial aspect. Martin Seppälä (PhD Econ. & Excedea’s Chairman of the board) is in this short video giving advice on a problem many companies encounter. Internationalisation is a time consuming process and often times this factor is set aside too easily.

Find other valuable pointers for international growth down here:
Successful business negotiation in Finland
Succeeding in Sweden – the key to negotiating successful deals
Winning tips for doing business in Thailand 
Price negotiations in cross-border M&A (Part 1)
Price negotiations in cross-border M&A (Part 2)
How to fail international expansion?

If you are interested in further discussions about international growth, please don’t hesitate to contact Martin directly by email (Martin.Seppala[@]excedea.com) or leave your contact information here:

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