None of us is as smart as all of us

Japanese proverb

Martin Seppälä

PhD. (Econ.), Partner, Chairman

Dr Martin Seppälä has a Ph.D.(Econ.) in strategic management from Hanken School of Economics in Helsinki and has worked as a lecturer and visiting professor in strategy and management in the Estonian Business School (EBS), Aalto University, Hanken Business School and SKEMA (CERAM) in the French Grande Ecole System. He has served as a board/advisory board member in many companies internationally.

Martin has been working as a management consultant since 1999 – before Excedea in Andersen Consulting’s and Accenture’s strategy group. During the last 17 years, Martin has worked on growth and strategy issues with such companies as Nokia, HP, TeliaSonera, Nokian Tyres, Stockmann and Technopolis. Besides delivering longer projects on-site in Scandinavia and the Baltics, Martin has also worked in London and in markets throughout Europe, Russia and Asia. Martin has a wealth of experience in real estate and private equity investments, cross-border M&A and creating successful international growth strategies in a wide range of industries (including consumer goods and services, ICT, real estate investments, healthcare and manufacturing industry).

Henrik Dagmalm

Partner, CEO Excedea Sweden
Henrik Dagmalm holds a Master of Laws (LL.M) degree from the University of Stockholm. Henrik has been a management consultant since 2006 and has primarily advised Swedish companies on international growth and public funding. His experience in the field spans from 25 successful international growth projects to 200 winning public funding projects related to international growth – all targeting Russia & CIS, Eastern Europe and Asia. Henrik is offering clients the value of accelerated and highly profitable international growth as well as reduced investment risk through grants and incentives. Henrik has project management experience in international growth from projects like feasibility studies, market strategy and partner searches.

Henrik also has one of the strongest track records in Sweden when it comes to public funding for R&D, professional training and investments. Since 2006 Henrik has produced a total of approximately 200 winning funding applications, which has generated more than 25MEUR to clients. Consequently, he has a deep understanding of the decision criteria of the public funding agencies.

Viktor Reppo

Viktor Reppo holds economics degrees from Estonian Business School in Tallinn and Copenhagen Business Academy in Denmark.

Viktor has been helping his clients to realize their international growth ambitions for over 10 years. He has worked extensively in the markets of Europe, CIS, and Asia. Viktor is especially widely recognized as an expert on the markets of Russia and CIS. Viktor’s long-term clients include companies from the consumer goods, healthcare, ICT and manufacturing sectors.

Mikael Orkomies

Senior Partner

Mikael Orkomies holds a M.Sc. in Industrial Management and Engineering from the Aalto University School of Science and Technology. Mikael’s consulting career began in 1998 at the Department of Industrial Engineering and Management. In 2000-2005 Mikael worked at Accenture as a strategy consultant in communications and high tech sector before moving on to establish a consulting company specializing on growth and internationalization.

During the years Mikael has worked both with large multinationals and SMEs; and with clients from e.g. ICT, service outsourcing, food industry, automotive and heavy machinery industries. Mikael has long experience from factory establishment projects in Europe, process rollouts in Asia and multi-country business opportunity assessments in Eastern Europe.

The common denominator in the projects has been the interest in growing abroad. As a result of the accumulated knowledge in internationalization, Mikael has been an advisor to several governmental agencies interested in attracting FDI as well as a frequent guest speaker in seminars focusing on growth.

Henri Norio


Henri Norio holds a M.Sc. in Economics and Finance from the University of Vaasa. He has over 11 years of sales and consulting experience in the international environment. Henri is an expert in adapting new business models on international markets.

Jana Tserkasina

Partner and COO
Jana Tserkasina has business degrees from Estonian Business School and Tallinn Technical University.
Being experienced in internationalization projects management, planning and resourcing, Jana is responsible for all the international growth project deliveries at Excedea. Jana is also responsible for the daily operations of Excedea Estonia and the communication between 3 Excedea offices in Tallinn, Helsinki and Stockholm.

Kim Kishenja


Kim Kishenja has MA in Export and Enterprise management from Tallinn University of Technology and BA in Politics and Government from Tallinn University.

Kim has experience in data gathering, partner search, project support, and market analysis.

Kai Krashevski

Public Funding Manager
Kai Krashevski is a public funding specialist. She has a Master of Arts degree in Philology from the Tartu University and has studied in the MBA program at Estonian Business School.

Kai has been involved in public funding projects since 2011. She has a thorough understanding of Estonian grants and can also support clients with international grants. Kai has consulted companies of different sizes in public funding matters and and supported them in winning public funding so they could implement their development projects. She has supported the development of shared service centers (Ramirent, AGA, Fujitsu) and has a strong B2B sales track record.

Jaakko Ojanen

Public Funding Manager, Finland
Jaakko holds a Master’s Degree in Materials Science from the Technical University of Tampere.

Jaakko has worked with public funding projects since 2013 and during this time he has gathered extensive knowledge from both Finnish and international public funding programs. Jaakko is an expert in developing and internationalizing knowledge-intensive professional services.

Simo Nieminen

Simo Nieminen holds an MBA degree in International Business Management from the Aalto University School of Business. He has over 15 years of experience in sales, consulting, strategy, coaching, marketing, e-commerce, multicultural team management, entrepreneurship, market research, export, sourcing and funding. Simo has experience in working for both large corporations and SME companies in the US, the UK, China, Denmark, Sweden, Finland and Estonia in various sectors including finance, ICT, manufacturing and retail specializing in international growth.

Johan Hackman

Johan Hackman has led projects across a wide variety of industries such as Machine building and technology, FMCG and Retail, Automotive, High-tech and Med-tech. He has supported global leaders in developing best-in-class solutions in projects such as supplier evaluation, benchmarking, operational due diligence, simulation of production sites, inventory management and design of global logistics networks.

Johan has been involved in consulting in China since 2004 and has had a steady presence in Asia since 1987 through both academic work and business relations. The majority of his work has been in Greater China gaining his experience in the region. Over the years, he has accumulated extensive expertise in supply chain management, sourcing and operations.

In addition to Asia, Johan has a long experience of working in other emerging economies, including Russia and Eastern Europe.

Johan holds an M.Sc. In Economics from Åbo Akademi University in Finland and has also studied at the Chinese University of HK, National Taiwan Normal University, Central Institute of Nationalities Beijing and Pacific Asian Management Institute University of Hawaii.

Julia Dmitrieva

Project Support Officer
Julia Dmitrieva holds a Bachelor’s degree in English Philology from Tallinn University. Julia is responsible for project support in international growth and public funding projects and is active in contact establishing and data gathering.

Caroline Aruoja

Project Leader, Estonia
Caroline Aruoja is an experienced project manager with a focus on innovation and accelerating growth. She has experiences from both the private as well as the public sector, related to technology transfer, R&D, and business acceleration. Caroline has worked and studied in five different countries and enjoys working with international projects. She has graduated Cum Laude from MA European Studies from Maastricht University (Netherlands) with a focus on economic policy, after having finished BA Economics and Politics at the University of York (UK).

Vitalii Parshukov

Vitalii holds a Master’s degree in Social Sciences from the University of Tartu. Vitalii is responsible for data gathering and analysis in Excedea international growth projects. Vitalii has previously been involved in international resourcing, global mobility, and recruitment solutions projects supporting oil, gas and engineering companies

Gerli Sturm

Management Assistant
Gerli Sturm has studied Estonian Philology at Tallinn University. She provides assistance to Excedea’s management and is responsible for the smooth running of the office.

Liudmila Gonchar

Project Leader
Liudmila Gonchar has 9+ years of international project management experience focusing on international growth, market entries, new business developments. Her main markets are the CIS countries and Northern European markets. Liudmila has a large-scale Chinese experience with a full-time onsite presence in a sourcing project covering +100 factory inspection as well as a number of other similar smaller projects in China. She is highly proficient in research and analysis of business/market data.

Liudmila holds M.Sc in Management from Dublin Institute of Technology (Ireland) and a Degree in Economics and Management from Belarusian State Economic University (Belarus).

Leevi Törmäkangas

Public Funding Associate
Leevi Törmäkangas holds a Master of Science in Economics from the University of Edinburgh. Leevi specializes in public funding mechanisms, and he has experience from market analysis and internationalization projects. Prior to joining Excedea, Leevi worked with promoting Finnish companies’ exports to Southern Africa.

Ille Metsla

Project Leader
Ille has studied Management and Marketing in TalTech, Estonia. She has been involved in the field of business consulting since 2008, most of it in the largest counselling network of Estonia (county development centers) consulting start-ups in business plan preparation.

Ille has also managed the EU funded small business growth program, which contributed to the growth of small enterprises in Harju County through joint activities, increasing efficiency of management and production and finding partners. This meant organizing development programs and various contact trips to export markets for company managers.

Jessica Kehayes

Management Consultant
Jessica has graduated from the College of William & Mary in Virginia (USA), and holds an MBA from the Stern School of Business at New York University (USA). She brings 15 years of knowledge in public and private funding, project selection and management, strategic planning, executive coaching, network development, and public communication. Previously she was the Executive Director at Asia Society’s Center for Global Education in New York City, co-founded and led the Global Cities Education Network, and co-authored Leading with the World in Mind, a study of global leadership.


Ingrid Kuningas

Digital Marketing and Sales Assistant
Ingrid holds a Master’s degree in multiple subject pedagogy (Estonian & English language, psychology) from Tallinn University and currently specializes in Social Media Marketing in Tallinn School of Economics.


Bin Sun

Senior Advisor, China

Bin Sun is a Chinese national with a Master’s degree from the French Grande Ecole system. Bin is an experienced advisor for Western companies in the Asia-Pacific region and for Chinese investment companies active in Europe.

Joseph Cheung (PhD)

Senior Advisor, China

Joseph Cheung is a Chinese national with PhD from Beijing’s Tsinghua University and an MBA from London Business School. Dr. Cheung has not only advised several foreign companies on how to do enter the Hong Kong and Chinese market, but with the help of his wide personal network supported them to start business activities in China. Dr. Cheung also teaches at the School of Economics and Management, Tsinghua University’s IMBA programme on Doing Business in China and Entrepreneurial Management.

Khanh Doan

Senior Advisor, Vietnam

Khanh Doan  is a Vietnamese national, with a Master’s degree in Economics from Linköping University in Sweden. Khanh is an owner of a company, which imports handmade home decoration from Asia and Africa  to Europe. Previously Khanh worked six years as a marketing executive in Singaporean FMCG company and Japanese cosmetics & pharmaceutical industry company.

Karsten Loemker

Country Manager in Germany

Karsten Loemker is a German national with a LLB degree. Karsten started off his career as a solicitor but has during the years moved more and more towards management consulting. As a result, today Karsten is fluent in both supporting companies in growth strategy outside their home markets and in expansion and restructuring related legal matters.

Zeljko Pavic (PhD)

Senior Advisor, Western Balkans

Zeljko Pavic is a Croatian market research and analysis specialist. Zeljko has 16 years of experience in commercial and scientific research. He has executed several dozens of market research projects for clients in various industries.

Mika Ruotsalo

Senior Advisor, Poland and CEE

Mika Ruotsalo is a Finnish national with long construction metals and financial services experience. Mika has worked for US, Finnish and Austrian companies across Eastern Europe in senior management positions focusing on a market expansion.

Minko Mihailov

Senior Advisor, Bulgaria

Minko Mihailov is a Bulgarian real estate and construction professional. He is experienced in financing and leading several major property development deals in different parts of Bulgaria as well as in helping foreign companies and investors.

Ivo Urbanovics

Senior Advisor, Latvia

Ivo Urbanovics is a Latvian national with an international business background. He has advised several Scandinavian companies to establish themselves in Latvia. He has also assisted many Latvian companies to develop international sales. Ivo is specialized in the development of innovative start-ups. He is experienced in the IT outsourcing, food and manufacturing industries.

Rokas Tamosiunas

Senior Advisor, Lithuania

Rokas Tamosiunas is a Lithuanian national with a Master’s degree in Business Management from Vilnius University. Has a strong M&A experience. Rokas is an IT consulting professional, entrepreneur and active NGO member.

Martti Rautiala

Senior Advisor, Sweden

Martti Rautiala is a Swedish and Finnish citizen, living in Stockholm, Sweden. He has an economic education, and has been working as a management consultant in various Nordic regions. Martti is specialized in market entries and has represented numerous companies in entering the Swedish and other Nordic markets.

Nils Ole Krogstad

Senior Advisor, Norway

Nils Ole Krogstad is a Norwegian national holding MSc in Industrial Economics from the University of Stavanger (UiS) and a Master of Management degree from the Norwegian School of Management (BI). Nils Ole is an expert in strategy, business development, M&A, and corporate finance. He has a wide international experience from working in Africa for several years and establishing businesses in the Nordics, Baltics, and India.

Ali Munif Yegenaga

Senior Advisor, Turkey

Ali is a Turkish national who graduated from the University of Leeds and holds a Textile Engineering diploma. He is an expert in developing export sales and investments in the emerging markets. Ali is the owner and CEO at Unipole Forest Products and has expertise in wood preservation and use of wooden poles.


References from the field

Excedea knew well the decision makers and how to act with them efficiently in our case. I appreciated Excedea’s active approach, flexibility and service attitude.

Lenita Ingelin, Director, Bake Off Business Area, VAASAN Group Oy, 2014

Excedea team performed professionally and with genuine commitment in our project. They were able to achieve the goals that were set for the project.

Jusu Toivonen, CEO, Pyhätunturi Oy, 2017